Member-only story
Advertising for New Authors
As I’ve stated, you’ll be promoting your book to people in various manners all along the way to publication. Once you get to the final stages of the book development process, there are some options you’ll want to consider for more targeted, free and paid advertising. At this point in my career, I very rarely pay money for display ads, mostly pushing my books to my author newsletter, Apprentices, Fans, past clients, and circle of writing friends. But, as a newbie author, you might not have these kinds of audiences and connections built up enough to make that a lucrative option just yet.
What does advertising entail?
Advertising generally means getting the book in front of complete strangers in the hopes they will purchase it. This is a tricky thing to try to do effectively. Many new authors think that the more money they spend, the more sales they’ll make. I’ve been an author with this mindset and my wallet was thoroughly emptied because of it (on multiple occasions!).
I don’t want you to make the same mistake.
When it comes to advertising, casting a wide net is a great way to go broke. You have a specific market that your book will appeal to. Before you pay a single cent to any advertising platform, understand who that market consists of. Is your book for children? Parents? College students? Teens…
